Manila, 2025 – The Filipino dream continues to evolve. They’re no longer just about getting by, they’re about building something lasting, something truly theirs. Fast-rising insurance EastWest Ageas Insurance explores these ambitions through #FYP (For Your PURPLE). This  digital series that follows a group of friends of navigating life, purpose, and the pursuit of stability and success. With every episode, viewers can glimpse into the grit behind their goals, showing how real dreams are built one step, one story, one moment at a time.

Meet the PURPLE Barkada Chasing Big Filipino Dreams

#FYP (For Your PURPLE) features a group of friends, with their own goals in life, ambitions to achieve, all in bite-sized episodes that’s perfect for the short form content age. From a dad out to achieve long-term success for his family to an ambitious Gen Z ready to make a name for herself, the aptly named PURPLE barkada were written to represent the dreams of the modern Filipinos.

Kiel aka “Mr. Dad-iskarte” is a first-time business owner who wants to give the best to his family by setting up his own café. He represents Filipinos who strive to be entrepreneurs as a way to secure their loved ones’ future.

Thea the “Ate-of-All-Trades” is a freelancer, who stands for every strong and independent Filipina that’s ready to take on the challenge of thriving in the Philippine’s gig economy.

Cris is your dependable “Corpo Bro” who represents balancing his 9-5 with his dreams of giving back to his mom, while still living the best of his life can offer.

And Tess is a self-styled “Glow Up Girlie” who wants to rise up in the social media landscape as a go-to content creator to watch for her lifestyle and finance tips.

Through each episode, viewers can listen in on the meaningful and fun conversation the characters are having as they navigate their own challenges to fulfill their purpose for the ones they love the most.

Real Talk for Reels

“Through #FYP, we are putting the spotlight on Filipino hopes and dreams, and the support we all need to achieve it,” shares EastWest Ageas Insurance’s Chief Customer Officer, Joub Miradora, “And it was an important point that we show the most authentic representation of the Filipinos of today. Our characters talk like real people, have real problems to figure out, and more importantly, get real support from the people around them.

And we hope that our viewers will also be inspired to achieve their own FYPs and begin building their dreams today.”